Cosmetics

With the advance of technology and changes in the consumption form, the cosmetics companies are investing in innovation to get to know the public better and approach the consumers' desires. Through solutions that allow clients to experience and choose between different products, with the replacement of physical mirrors for digital ones, available in make-up applications, companies of the global health and beauty markets advance in terms of relating to the users, in a segment that should reach US$ 675 billion in sales by 2020.

Whether it is to become more sustainable, with tests that do not involve animals, different options for packaging and disposal of content, or to offer products that unite several benefits in aesthetic treatments, the industry increasingly uses resources and strategies that are directly related to science, research and technology. These are bets that need monitoring and legal support, since the analysis of legal feasibility, until the protection of innovation, with intellectual property policies, invention patent, trademark registration, support to the online consumer, among others.

PG Advogados offers an intelligent advocacy for the sector with monitoring of the entire procedure, offering legal advice in: