Media

Projections indicate that the global media and entertainment market will grow at an annual rate of 4.2% in the next five years. Thanks to the digital transformation, in which the greater access to the internet leads the user to use new medias and seek new experiences online, increases exponentially the production of content and the one that strategically uses technology and data analysis to give the best experience to the consumer earns the spotlight.

In a reality where data is the new digital currency, entertainment is a fundamental platform in order for the trademarks to communicate with the consumers. To take the advantage the best way possible from this scenario, a preventive advisory and judicial representation is necessary in the preparation of licensing agreements and legal advice in the production of audiovisual content, which includes copyright and intellectual property, tax aspects, among others.

PG Advogados offers solutions focused on these demands that involve: