Commercial Promotion

The great reach of the digital communication also modified the relationship between companies and consumers. Marketing and promotion strategies of the trademark, product, service or activity need to be in accordance with the regulations of the online environment and of each platform used in these actions, which are subject to the interactions of its users.

From the commercial promotion authorized in the regulatory agency to other types of commercial campaigns that do not involve authorization such as Incentive Programs, Fidelity Campaigns Buy to Win Actions, the success of the project depends directly on the involvement of a specialist in Digital Law, because the time is optimized and more result is guaranteed. This type of legal advice guarantees the perfect adequacy between the contents created for campaigns and legislation, especially in regards to its disclosures and/or executions in the digital environment.

The work involves legally enabling the creative idea, managing its risks and supporting in the differentiation of communication and promotion marketing actions, which need to be in tune with its time and increasingly seek innovation to stand out. Thus, the legal advisory service for the marketing area comprises:

• Analysis and adequacy of mechanics of authorized commercial promotions;
• Instruction and monitoring of the authorization request until its approval and validation of the rendering of accounts;
• Preparation of Regulation for marketing actions that are not subject to authorization;
• Analysis of disclosure pieces of marketing campaigns;
• Analysis of marketing campaigns under the aspects of copyrights and trademark rights;
• Legal shielding of corporate profiles and application on social medias, with preparation of Terms of Use and Privacy Policy;
• Legal analysis of promotion pieces, especially those that will be hosted in digital environment, being subject to the interactions of users;
• Crisis management of marketing campaigns in digital environments through the preparation of responses and adoption of recommendations to avoid the viralization of the content;
• Development of Social Policy - SAC - service and complaints in Social Media;
• Preparation an online service support for consumers - Social Customer Service;
• Legal support for the fulfillment of related legislation, accompanied by regulatory landmarks, public consultations and institutional relations with governmental authorities;
• Participation of Advisory Committees and Associations of the Marketing and Advertising area.